CONTENT OF COURSE
Unit-1 : Introduction to Marketing
Unit-2: Marketing Environment
Unit-3: Segmentation, Market targeting, Positioning
Unit-4: Consumer Behavior
Unit :5: Marketing Mix
Unit-6: Product
Unit-7: Pricing
Unit-8: Place
Unit- 9: Promotion
Unit -10: Marketing Planning and Control
Sample Questions based on levels of Blooms Taxonomy
COURSE PREVIEW Student Dashboard and Quiz
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